Forty participants accomplished their weekly purchasing online while their particular eye-movements were noted. Ten of typically the participants were eventually interviewed to acquire insight into their particular information seeking conduct. We found of which, when looking regarding products, 95% regarding participants navigated by means of the ‘virtual departments’, 80% used typically the ‘search’ facility, in addition to 68% browsed typically the discount pages.
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Strategies is a huge business vertical which includes everything from incoming and outbound transport to fleet administration,